Berghaus signs new Nordic deal
The Pentland Group, owner of UK-based outdoor brand Berghaus, and Norway-based Bertel O. Steen (BoS), which owns the Faun Sports Group, are to set up Berghaus Nordic AS, which will start trading from January 1, 2011.
Berghaus Nordic AS will be responsible for managing the brand throughout Scandinavia, Iceland and Finland. From an office based in the Oslo area, the structure of the new company will incorporate product development, sales and marketing.
Launching for the autumn-winter 2011 season, it will initially focus on building business in Norway, establishing the brand in the core outdoor sector with clothing and equipment from the technical Extrem and Mountain ranges, and products that emerge from the new MtnHaus innovation programme.
Richard Cotter, Berghaus brand president, said: “The Nordic region is a very important territory in the European outdoor sector. Although Berghaus has been present there for many years, this development is extremely significant.
“On one hand, it delivers a great partnership for us with Bertel O. Steen, an organisation that has great credibility and established relationships in the market. On the other, it sends out a clear signal that Berghaus is making a serious and long-term commitment to Scandinavia, Iceland and Finland.
“As a company in its own right, Berghaus Nordic AS will have the ability and wherewithal to invest in and maximise the brand’s potential in the market, starting with Norway but soon making inroads throughout the region.”
