Sven Meier endorses Schoeller’s coldblack
Endurance athlete Sven Meier has endorsed a polo shirt made by Schoeller Technologies containing the Swiss textile brand’s coldblack technology. He wore the shirt during a three-week trip to South Africa.
“The light, black fabric feels very pleasant against the skin,” says Mr Meier. “At first glance, you can see the high-quality workmanship and sporty elegance of the coldblack shirt.
“The reflective effect and cooling properties are clearly felt in the sunshine. I never noticed that I was wearing a black garment although I was sitting right under the African sun. Only when asked how I could wear black in that heat did I become aware of this fact.”
And the athlete claims the shirt offered additional benefits to its heat-reflective properties. “The polo shirt still looked wrinkle-free even after being packed and unpacked numerous times,” he continues. “I observed no static loading whatsoever while wearing it.
“The fabric remained odour-neutral even after repeated wear at high temperatures. It can be machine-washed at 40°, but according to the manufacturer, no fabric softener should be used.
“In my opinion, the polo shirt does not need ironing as it looks practically wrinkle-free after air-drying. A super effect, as I can make much better use of the time I have saved! The UV protection gave me great reassurance as I am very fair-skinned and get sunburned easily.”
According to the athlete, the technology can be used for hiking trips, during other outdoor activities or as “sporty eveningwear”. “It is a stalwart companion when you have to keep luggage to a minimum, for example on a trekking tour, or are not able to or inclined to wash clothes. In the sun, wearing the shirt I felt better and more energetic,” he adds.
