Helly Hansen agrees to exclusively use Primaloft - sportstextiles: Lea SportsTextiles

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Helly Hansen agrees to exclusively use Primaloft

02/12/2010

Norwegian sports and outdoor apparel brand Helly Hansen has chosen to exclusively use Primaloft Insulation Technology in its entire autumn-winter 2011 line. The company will apply Primaloft’s innovation of waterproofing and heat retention through Primaloft Infinity in stretch skiwear, Primaloft Sport in lightwear and compressible insulator jackets and the new WarmCore by Primaloft in lifestyle, kids and junior ranges.

 

“By utilizing Primaloft Insulation Technology exclusively across the entire Helly Hansen autumn-winter 2011 line, we will create lighter, softer and more comfortable insulated garments with superior insulation properties,” said Richard Collier, vice president of merchandising, sourcing and development.


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