Boxing brand seals retail partnership - sportstextiles: Lea SportsTextiles

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Boxing brand seals retail partnership

02/12/2010
Boxing apparel and equipment brand Lonsdale has teamed up with fashion retailer French Connection to promote its latest collection. The company has provided boxing equipment, including heavy punch bags, for special boxing-themed window displays for French Connection stores.

Lonsdale’s general manager, Ian Campbell, commented: “I am delighted with the link up with French Connection. As a brand we are always looking to make a greater impact in the lifestyle market, so when the opportunity to work with French Connection came up we took it with both hands.”

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