Berghaus teams up with Montana Sport AG
Outdoor apparel specialist Berghaus has revealed that Montana Sport AG is to represent the brand in the Swiss market, with immediate effect. The partnership was announced at an event in Neuendorf, Switzerland, at the end of November. Berghaus climber Leo Houlding was special guest for the evening and spoke about his work with the brand and his most recent climbing exploits on Mount Asgard and El Capitan.
Montana Sport AG is a privately owned company and was established in 1939. One of Switzerland’s leading distributors of outdoor, sports and fashion brands, the company is based in Neuendorf and has showrooms in Zurich and Aigle, along with a warehousing operation in Basel.
Working with general manager Stefan Heniger, Montana’s outdoor division manager Christian Gerlach will manage Berghaus in the market. His priority is to target specialist climbing and outdoor retailers with clothing and packs from the brand’s technical Extrem range and the latest products that emerge from Berghaus’ MtnHaus innovation programme.
“Switzerland is at the heart of the Alps and a crucial European market, with very knowledgeable and demanding consumers,” said Simon Roberts, Berghaus EMEA sales director. “It is important that Berghaus has a world class partner there with a deep understanding of the most technical and innovative outdoor products, and excellent relationships with key customers. We believe that Montana Sports AG offers us exactly that combination and that together we will establish the brand as a leading player in the market.”
Stefan Heniger, general manager of Montana Sports AG, added: “Montana Sport was looking for an outdoor brand that had the potential to become a market leader in Switzerland and Berghaus clearly fits that description. It has great heritage and authenticity, with a reputation for outstanding product that goes back many years.
“The latest Extrem range is really exciting and should have great appeal in Switzerland, while the products that are being developed as part of the MtnHaus initiative are genuinely innovative and cutting edge. We are looking forward to quickly making a significant impact for Berghaus in Switzerland.”
