Reebok to develop new wearable electronics - sportstextiles: Lea SportsTextiles

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Reebok to develop new wearable electronics

09/12/2010
Sports brand Reebok has announced it will partner with Cambridge, Massachusetts-based technology company MC10 to create “a new class” of athletic apparel enhanced with electronics.

MC10’s specialism is in creating high-performance electronics that it claims are “skin like” and invisible to the wearer. The technology will, it says, enable “entirely new classes of intelligent sports equipment and apparel”.

At the time of the announcement, Reebok’s vice-president for advanced concepts, Paul Litchfield, said: “We are excited to begin a new chapter of sport innovation. The marriage of our expertise in performance athletics and MC10’s leading-edge electronics capability will help shape a broad range of exciting product possibilities.”

For his part, Ben Schlatka, co-founder and vice-president of business development of MC10, said his company was delighted to bring the “unique advantages” of its technology platform to the world of athletics with Reebok.

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