Hincapie appoints new general manager
15/12/2010
Mr Samuel has spent over 15 years developing and managing international brands in the cycling and outdoor sports markets. Most recently, he served as general manager of the Cloudveil brand for Spyder Active Sport. He has also worked for Sugoi and Pearl Izumi.
Company president, Rich Hincapie, said on announcing the appointment: “We have experienced phenomenal growth over the last few years and we are ready to take our brand to the next level. James has a wealth of knowledge and experience that will help us develop the tools and processes we need to increase the scope of our wholesale business. He will help us optimise every aspect of our business from operations and product development to marketing and international distribution. We look forward to working with James to continue to expand our brand.”
For his part, Mr Samuel said: “From the very first meeting with Rich and the crew, I felt the passion for the sport of cycling inside everyone. It’s part of their DNA, just like it is in me. The team’s full dedication and determination to building Hincapie Sportswear into a trend-setting cycling apparel brand is inspirational, and it could not be a better fit for me.”
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