Quiksilver seeks online help for clothing launch - sportstextiles: Lea SportsTextiles

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Quiksilver seeks online help for clothing launch

21/12/2010
Sports clothing brand Quiksilver has engaged the services of a Denver-based ‘internet presence management firm’, Red Door Interactive, to help launch its new line of girls’ apparel and accessories. Red Door can help the company “attract, convert, retain and engage customers in meaningful, lasting and personal ways”, it said on making the announcement.

“Developing this new line of clothing for younger girls has been in the works for some time, and it’s important that we bring in partners who understand the market and how best to communicate with this audience in such a way that will drive interest,” said Kenna Florie, vice-president of sales and marketing for Quiksilver women’s line.

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