Growth drives Vaude to restructure
12/01/2011
Vaude said that restructuring the company in this way and establishing this senior position were important measures for strengthening the brand and part of a new brand positioning initiative.
Chief executive, Antje von Dewitz, said on making the announcement: “Our growth requires a new organisational structure. Changes in personnel for various teams are the logical next step. I’m very pleased that we were able to fill new positions almost exclusively from our own ranks with long standing, experienced Vaude employees.”
Peter Sontheimer had 17 successful years as manager of Vaude bike sports before taking up the new product director role. Other key appointments include Gernot Moser, previously responsible for international sales of bike products, taking over as head of the bike sports sales division, and Jochen Geiger becoming account manager for bike sports in Germany.
Another element of the restructuring is the consolidation of the operating divisions for apparel mountain sports and bike sports. By merging these two divisions, collection developments can now be harmonised, Vaude said. The head of apparel division will be Stefan Krause, who was previously responsible for the apparel mountain sports division.
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