Diadora relaunches in the UAE - sportstextiles: Lea SportsTextiles

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Diadora relaunches in the UAE

17/01/2011
Italian sports brand Diadora, owned since October 2009 by the founder of the Geox footwear brand, Dr Mario Moretti Polegato, has gone through a market relaunch in the United Arab Emirates.

Local sports retail company Orlando Sports Group is working with the brand to increase its presence in markets across the Gulf Cooperation Council (GCC) region.

Yousuf Khadmi, chairman of Orlando Sports Group, said at a relaunch event that Diadora had a reputation for excellence and quality.

For his part, Nicola Paluello, Diadora’s area manager, commented: “Our partnership with Orlando Sports Group demonstrates our vision in this growing market. The UAE and the GCC markets are made up of young and adults who are both health-conscious and athletic-minded. We are bringing a trusted brand that offers great value sports clothing and footwear for the whole family. International sports legends have worn Diadora clothing and sports shoes in their competitive fields of play so our customers are guaranteed superb quality, attention to detail and innovative materials.”

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