ProQuip USA Weather Wear Brand re-launched in North America
Yesterday, ProQuip USA announced that their line of state-of-the-art performance weather wear apparel is now immediately available in North America. The company has been re-launched in accordance with a recently signed licensing agreement with ProQuip Ltd. Later this month, ProQuip USA will showcase its complete 2011 Weather wear Collection, available to the North American golf market, at the 2011 PGA Merchandise Show in Orlando.
As previously reported on Sportstextiles.com, ProQuip USA (www.proquipgolfusa.com) re-emerged after the 2010 Ryder Cup matches were the company officially provided wet weather gear for the European team. In unprecedented weather conditions, which resulted in the opening morning’s match being delayed, ProQuip provided alternative rain suits for the American team.
Consequently, extensive media coverage about this event brought extraordinary global publicity and brand awareness to the Edinburgh, Scotland-based parent company, ProQuip, Ltd. It also attracted numerous requests for ProQuip product from golfers, professionals, green-grass shops and retailers from around the world, particularly in the U.S.
Included in ProQuip USA’s 2011 weather wear Collection, for women and men, will be a complete line of waterproof, quiet, breathable, stretch performance and ultra-lightweight rain suits and wind apparel. Also included will be, a new water repellent knitwear collection.
Peter Dalton, CEO, ProQuip USA, believes: “The communication lines with ProQuip Ltd. have been exceptional as it relates to future product development opportunities for the North American market. In fact, we are currently in design/development of several products that will only be offered in North America.”
