Hi-Tec sports petitions Olympic Committee
Outdoor footwear and apparel brand Hi-Tec Sports has announced it is petitioning the International Olympic Committee to have “Liquid Mountaineering” officially recognized as an Olympic sport and considered for the 2012 Olympic Games in London, UK.
In 2010, Hi-Tec brought the new sport of Liquid Mountaineering to the world’s attention. It achieves what humans have attempted to do for centuries: walk, or more precisely, run on water.
“Liquid Mountaineering is a dangerous, competitive new sport for the elite athlete with extensive training in the craft,” said Erika Bruhn, marketing director, North America for Hi-Tec Sports. “It’s thrilling to watch, as more than eight million viewers have already discovered on YouTube. Liquid Mountaineering is a new sport that requires running very fast on the water, hitting the water on a slight curve, and skimming on the water like a rock, with the first step being critical. It takes much more skill than many current competitive sports.”
For nearly a year, Liquid Mountaineering has caused a global ripple effect in online media, such as Facebook and YouTube, with more than 8,350,000 views on YouTube. The sport was championed in Europe by Ulf Gartner and brought to prominence by a team of elite athletes including Miguel Delfortrie, Sebastian Vanderwerf.
Hi-Tec will be at the Outdoor Retailer Winter Market tradeshow in Salt Lake City, Utah, (January 20-23, 2011), collecting signatures for the petition and to encourage the first group of adventure activists to get involved.
Hi-Tec also announced it is creating a digital petition on facebook.com/HiTecUSA for people to sign and show their support for the sport in 2012.
