Swix appoints director of merchandising
Norwegian winter sports brand Swix Sport recently announced the appointment of Jeffrey Lee as director of merchandising, sales and marketing for the company’s Textile Division.
Mr Lee, who has held senior management positions with several major sporting goods brands, brings over 25 years experience in sporting goods textile manufacturing, sales and marketing to the company. In his new role at Swix, Mr Lee will oversee all growth initiatives and textile business development throughout all categories including techwear, hats, alpine gloves, Nordic gloves, gear and bags, and ski straps.
“This is both an honour and a wonderful opportunity to join such a thriving organization as Swix,” said Mr Lee. “Our visionary strategies going forward will continue to provide the snow sports enthusiast with products and services that mirror the leadership qualities of Swix as a core, action sports, lifestyle brand and we’re very excited about our new collections for 2011/2012.”
Steven Poulin, CEO of Swix Sport USA, said: “Jeff brings a multi-dimensional platform of product, sales and marketing expertise to our organization that fits perfectly within our strategic growth initiatives. Jeff understands our industry, understands what our customers’ needs are, and is able to fulfil that need with a dynamic presence that will become a major contributing factor to the expansion of our textile division.”
