Vibram comes top in REI vendor partner awards
24/01/2011
Vibram, best known for its high-performance soles for outdoor, recreational, work and fashion footwear received the top honour as REI’s 2010 Vendor Partner of the Year.
The annual awards programme, established in 1993, recognises three of the organisation’s key vendors for divisional awards and one vendor as its overall vendor partner of the year. Companies are nominated by the co-op’s three merchandising divisions—camping, action sports and outdoorwear—for their efforts to build a strategic and successful relationship with REI focused on meeting member and customer needs, and for efforts to bring quality, innovation, outdoor stewardship and performance to the industry. REI retail employees vote to determine winners.
“It is no surprise that Vibram was selected as the 2010 vendor partner of the year. Not only were they innovative in introducing a brand new type of product to the industry in FiveFingers, but they have been credited for creating a new way for people to recreate,” said Angela Owen, REI vice-president for merchandising. “Vibram stands out for its commitment to our partnership and has continued to prioritise REI to meet growing customer interest for its product for the past several years.”
The other 2010 divisional vendor partner award winners are Osprey Packs of Cortez, Colorado in the camping category, Yakima Products in action sports and Merrell in outdoorwear.
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