Cervo Rosso announces Belgian partnership
Swiss cycling apparel firm Cervo Rosso has announced a distribution partnership with Belgium-based company Sport Bikes BVBA.
The partnership will allow Belgian stores to meet customer demands and stock the brand in local bike stores.
Sport Bikes company director and CEO, Mr Dirk Clinquant, said: “We have always been proud of our ability to quickly respond to our customers’ needs by providing quality products. We are constantly keeping our eye out for innovative products.”
Sport Bikes of Belgium have a reputation in the industry as an innovator in bringing new products to the local market.
Mr Clinquant continued: “l recognised very early something special about Cervo Rosso that excited me. The passion the company have for road cycling and their determination to ensure that customers receive the highest quality performance wear possible and their obsession with well designed and technically functional clothing, fits very well with our desire to be a market leader with all the brands we carry. We are absolutely convinced that Cervo Rosso will be the next big thing in cycling to come out of Switzerland apart from cyclist Fabian Cancellara. The Cervo Rosso brand is a great addition to our current stable of champions.”
Carlyle Ware, founder and CEO of Cervo Rosso said: “This is a true partnership where we are working toward the same goal.”
