Dublin Marathon to have new sponsors
A new sponsor for the Dublin Marathon is expected to be named shortly, following the departure in 2010 of former sponsors, Lifestyle Sports and Adidas.
Adidas had been the marathon’s official apparel sponsor for ten years, while Lifestyle Sports had been title sponsor for three years.
While Asics stepped in to replace Adidas, a title sponsor has yet to be confirmed for Lifestyle Sports.
“We have had very positive conversations with a number of interested parties, and are confident that we will have a new partner on board in the coming months who will help us achieve our vision for Dublin,” said race director Jim Aughney.
The Lord Mayor of Dublin, Gerry Breen, recently called on businesses in Ireland to put their full support behind the annual event, which last year brought in excess of EUR10 million to the city.
“Marathons are used by capital cities across the world to showcase their city and drive tourism revenue,” said Mr Breen. “I think that now, more than ever, there is a real need for us to use this event to showcase the best of our city and our country to the world.”
A record 13,500 people from over 40 nations took part in the 2010 marathon.
