Chinese firm chooses Eurostop e-retail

02/02/2011

Eurostop, a supplier of retail management systems for the fashion, footwear, apparel and lifestyle sectors has secured its largest ever retailer with its flagship product, e-retail.

 

Chinese sports brand Erke has selected Eurostop’s e-retail and e-pos for its 7,000 outlets across China. Erke is owned by China Hongxing Sports Limited which is listed on the Singapore Exchange.

 

Eurostop Shanghai developed e-retail to meet the needs of large retailers with branches in excess of 1,000 outlets. As well as head office features like stock control, warehouse, distribution, sales, merchandising and promotions, the system also includes fully integrated wholesale and franchise functionality. The system will be on show in the UK at the Retail Business Technology Expo (16-17 March, London).

 

 “We are delighted that Ms Hew Poh Yin (managing director of Eurostop Shanghai) has secured this contract with one of the largest sportswear retailers in China,” said Richard Loh, managing director of Eurostop UK. “E-retail is our flagship product which is designed for larger retailers and should enable us to expand our market share within the UK and European markets as well. With this new product, Eurostop is now able to provide solutions to retailers of every size from standalone stores, multi-store independents to large retailers with a multi-national presence.”