Under Armour unveils Charged Cotton
Athletic apparel brand Under Armour has apparently changed its mind about the use of cotton in sportswear and has announced of a new line of performance apparel called Charged Cotton. The apparel line will include T-shirts and shorts for men and women.
Speaking about the collaboration, Cotton Incorporated president and CEO J Berrye Worsham said: “Several years ago when we heard the (Under Armour) slogan ‘Cotton is the Enemy,’ it didn’t make us angry, it did make us more determined to make cotton products better (for athletic apparel). Cotton Incorporated has been thrilled to work with Under Armour to help bring Charged Cotton to consumers.”
The technology uses specially treated cotton fibres which, according to Under Armour, wick away sweat as well as synthetic shirts do.
