Adidas Golf to expand in India - sportstextiles: Lea SportsTextiles

News

Adidas Golf to expand in India

08/02/2011
Adidas-owned golf retail brand, TaylorMade-Adidas Golf, has confirmed plans to open five new mono-brand stores across India in 2011. In 2012, the brand plans to add an equal number of stores as part of its expansion plan in the country.

The stores will be opened in Pune, Chandigarh, Bangalore, Mumbai and Kolkata. At present, the brand has three mono-branded exclusive stores.

“Our strategy is to reach out to places where golf is happening in a big way," said Ateet Gaur, country manager, TaylorMade-Adidas Golf. "Pune, though a smaller city, sees a lot of golf these days. Same is the case with Chandigarh, Bangalore, Mumbai and Kolkata."

The brand is in talks with mall owners and golf clubs in these cities to decide on locations for the stores.

The global golf brand is not just looking at increasing its presence in India; it is also focusing on expanding its portfolio. “As declared by our global CEO, we would be launching new products in different categories every month from now on,” Mr Gaur said. The brand recently launched its new adjustable R11 and R11 TP Drivers in the Indian market.

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.