Jack Wolfskin says international strategy is paying off
10/02/2011
Chief executive, Manfred Hell, said on announcing the figures: “We can look back on an outstanding year in 2010; we were able to build on our market position in all countries and, in particular, to consolidate our position as market leader in Germany. Sales growth in other countries is now even higher than in our domestic market. This is a testament to the success of our internationalisation strategy.”
There were “extremely high growth rates” in the UK, Italy, China and the Benelux countries, the company said. Mr Hell explained that functional clothing remained the driving force for growth at Jack Wolfskin. Nevertheless, he said he was pleased with the way company’s equipment and footwear product ranges were developing. With growth of 47%, the footwear range had a positive impact on the overall result.
Growth in Asia was driven primarily by the opening of new stores. The number of monobrand stores in China more than doubled over the course of 2010, reaching a total of 163. Own-brand stores also increased threefold in Korea.
At the end of 2010, there was a total of 264 Jack Wolfskin stores throughout Europe. Expansion in terms of stores is intended to continue at the same pace in 2011, when the primary focus will be on the UK, France, Switzerland, Austria, the Benelux countries, Italy and the Asian markets.
The company currently has a total of more than 430 full-time employees. It will increase this number considerably in 2011, it said.
Share this story:
