Puma warns of rising prices

15/02/2011

German sportswear brand Puma has joined rivals adidas and Nike in warning of price rises for its products as a result of rising commodity and wage costs, according to Reuters.

Puma said the rising costs meant net profit would not grow as fast as sales in 2011, and margins would be lower. Outgoing chief executive Jochen Zeitz told reporters the group would definitely increase prices in 2012 and possibly sooner.

Adidas and Nike have both stated previously that they are considering price rises to offset the impact of rising commodity prices, such as cotton.