Helly Hansen and PrimaLoft develop insulation te - sportstextiles: Lea SportsTextiles

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Helly Hansen and PrimaLoft develop insulation technology for new collection

15/02/2011
Outdoor brand Helly Hansen has announced that it will feature PrimaLoft insulation technology in its entire autumn-winter 2011 product line, including outdoor, wintersport, sportswear and children's collections. PrimaLoft insulation products are engineered for performance and offer high-level thermal properties and water repellency in addition to being lightweight, soft, and extremely compressible.

Helly Hansen will use the full range of PrimaLoft synthetic insulations across the collection, including PrimaLoft Infinity in stretch skiwear, PrimaLoft Sport in lightweight compressible insulator jackets and the new WarmCore by PrimaLoft for use in lifestyle, children’s and junior ranges. WarmCore is a proprietary insulation developed in cooperation with Helly Hansen for the brand’s exclusive use in its apparel line.

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