Bayer CropScience signs marketing agreement for cotton brands
18/02/2011
Under the agreement, Olah will use the cotton brands to develop new products that target the apparel in North America and Japan.
According to Bayer CropScience, FiberMax is a long-staple cotton suited for products such as T-shirts. Stoneville is best suited for use in heavier textile fabrications, such as those used for outdoor apparel and sports garments.
“Together, Olah and Bayer CropScience will create a unique connection between cotton producers, spinners, merchants, textile manufacturers, retailers and consumers,” said Joachim Schneider, head of the BioScience business group at Bayer CropScience, in a statement. “And Bayer CropScience will continue to invest heavily in growing its cotton business, including new research-and-development innovations targeted at improving fibre quality, yields and stress tolerance.”
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