Japanese MMA star signs sponsorship deal with Nike
Former Olympian and current Japanese mixed martial arts (MMA) star Kazuyuki Miyata has signed an MMA sponsorship deal with US sports brand Nike.
Mr Miyata joins an illustrious list of athletes sponsored by the brand. He represented Japan at the 2000 Sydney Olympics and is currently on a seven fight winning streak.
“Nike is a world renowned and widely respected sporting company,” said Mr Miyata. “I'm very honoured Nike decided to contact me and asked me to represent the label. It’s the history and what Nike represents, not only the sporting world, but also in the overall promotion and encouragement of health and fitness lifestyles for all people.
“I have agreed to work alongside Nike to encourage a level of excellence in the sporting arena, as well as promote health and fitness lifestyle in general. As an example, Nike and I have decided to forward the brand to my children’s wrestling team. We have incentives and prizes presented to children who are advancing and achieving goals. Nike will be working together with me to ensure this programs success, and offer their full support.”
