Team India to sport recycled Nike apparel
The Indian cricket team is to wear Nike’s kits made from recycled plastic bottles in spring 2011. Nike, the official apparel sponsor of the Board of Control for Cricket in India (BCCI), introduced its considered design ethos for Team India’s game day apparel in September 2010.
The kit reflects Nike’s introduction of its considered design ethos, which the US brand says combines sustainability principles and innovative performance products for athletes, in India in the sport of cricket. The bright bolder blue jersey is made entirely from recycled polyester, each one produced from up to eight recycled plastic bottles.
“When India steps on pitch to play their first game in the series, it would be a defining moment for Nike,” said Tarun Puri, managing director of Nike India. “The endeavour at Nike has always been to bring technology and innovation into the game and equip athletes and teams with newly designed uniforms that not only look great and deliver performance benefits, but are also made with recycled materials, creating less impact on our environment.”
Team India’s new kit is made from Nike’s Dri Fit Technology, ‘Denier Differential’ for moisture management. Yarns of different circumference are used to create increased surface area resulting in an effective way to transport moisture through the fabric which keeps skin side dry.
The aerographic print on the back panel along high sweat zones enhances cooling while increasing aesthetics, according to Nike. The ‘gusset’ construction based on body motion analysis allows for maximum flexibility and stretch for the athletes.
