EcoPlum introduces athletic apparel
Eco-conscious US website EcoPlum has introduced its first line of performance athletic clothing, partnering with Maine-based sports brand Atayne to sell “eco-friendly” apparel.
Atayne makes performance outdoor and athletic apparel. Made in the US from 100% recycled materials, the firm claims its fabrics are sourced from post-consumer plastic bottles and recycled fabrics. Atayne estimates 70% less energy usage producing its recycled polyester, compared to conventional virgin polyester sourced from petroleum.
“We are so pleased to partner with Atayne,” said Gia Machlin, CEO of EcoPlum. “Not only does Atayne reduce the amount of plastic going into landfills, but its environmentally friendly clothing is sports-friendly and stylish.”
“Many people have a hard time believing performance apparel made from recycled polyester performs as well as the conventional stuff. But we know our products stack up to any on the market, wicking moisture from the body and drying quickly. We get so many enthusiastic responses from our customers,” said Jeremy Litchfield, Atayne CEO.
