Nike Golf celebrates 20 years of NikeFIT
US sports apparel brand Nike Golf is celebrating the 20th anniversary of the introduction of the NikeFIT System of material technologies.
The company describes itself as “the original pioneer and leader of incorporating technical fabrics into golf apparel design”.
“When Nike brought Dri-FIT into golf, trust me, it was welcome,” said Nike athlete Tiger Woods. “Before that it was cotton. Heavy cotton just sagged on you. It didn’t feel very good. For me I was always tugging on my shirt trying to get it to fit, it just never did. With Dri-FIT, it keeps me cool and because of the stretch in the fabric, it moves with you and doesn’t hold you back.”
First developed for running at Nike, Dri-FIT technology is a moisture-wicking performance fabric that is lightweight, Nike states. Dri-FIT technology dries more quickly and promotes moisture management, while preventing clinging to the skin. It moves perspiration from the skin to the outside for rapid evaporation.
“Dri-FIT is the key ingredient in every essential item in the golfer’s wardrobe: the polo, pants, shorts, caps, gloves, socks, baselayers and cover pps – every piece now uses proprietary Nike Dri-FIT technology,” said Doug Reed, global category business director for apparel, footwear and accessories.
