Eva Mendes promotes Reebok toning apparel
US actress Eva Mendes has signed up to promote the latest footwear and apparel from Reebok’s toning collection.
“I feel better when I’m in good shape, and that’s what I like about Reebok EasyTone – it gives me a little extra as I go about my daily activities,” said Ms Mendes
Uli Becker, president of Reebok International, said: “Eva Mendes fits perfectly with Reebok and EasyTone – she’s fun, inspirational, committed to fitness and a style icon to women around the world. EasyTone is about helping women get a better body with every move, and it’s clear Eva’s been pretty active because she looks great.”
Ms Mendes, along with six other women from around the world, will kick off the EasyTone Spring-Summer 2011 collection and launch EasyTone Apparel globally.
Building on EasyTone footwear, EasyTone Apparel is Reebok’s first toning apparel and features apparel which the sportswear brand claims is designed to help tone key muscles.
The apparel uses Reebok’s proprietary ResisTone bands to create resistance with every move. The ResisTone bands, which are constructed from resistant yet flexible material, are strategically placed on the apparel based on anatomical research and fit against the wearer’s body.
