Canadian golf brand uses merino wool

04/03/2011

Canadian golf apparel brand Hollas, recently unveiled its autumn collection of outerwear for men featuring merino wool at the 2011 PGA Merchandise Show (26-29 January, Orlando).

 

“Merino is quickly becoming a staple in the fast-moving sportswear market but really hasn’t been maximized in the golf segment,” said Don Nichols, founder of Hollas and partner of parent company, Second Skin Garment Company. “This wool is unique in that it keeps you cool when it is warm and keeps you warm when it’s cold – an attribute very fitting for golf. Buyers at the show were very intrigued by not only our use of this different fabric but also the styling and colour palettes.”