Everlast renews partnership wth Bellator
Everlast Worldwide, a manufacturer, marketer and licensor of fight sports equipment, apparel and footwear, has announced that it will continue its partnership with Bellator Fighting Championships, the US televised mixed martial arts (MMA) promotion.
Everlast will continue to be the exclusive competition fight glove worn by all Bellator fighters, as well as the categorical sponsor for all gloves, cages and training equipment for the promotional company. The brands will also plan marketing and promotional opportunities.
"We couldn't have been happier with our partnership with Bellator and are excited to expand our brand reach through their live primetime platform on MTV2," said Matt Cowan, VP of marketing and product for Everlast. "Our brand strength and authenticity is driven through having our products worn by the greatest athletes in the world, and Bellator remains vital to this, and our market leadership in the Mixed Martial Arts space."
"Bellator's extremely happy to have Everlast in our corner for another year," said the company's founder and CEO, Bjorn Rebney.
