US snow sports market breaks record
The US retail snow sports market broke a sales record in January 2011 with more than $500 million in sales, following more than $1 billion in sales in December 2010.
The market hit $2.6 billion for the season at the end of January, 16% higher in dollars sold and 10% more units sold compared to the same time last season. Excellent snow conditions persisted throughout January and consumer confidence continued its upward trend, virtually assuring record ski and snowboard equipment and apparel sales for the 2010-11 season.
Apparel sales were strong this season as La Niña conditions that brought prolific snow kept skiers cold. All apparel sales are up 12% compared to last season in dollars sold.
Accessories sales increased more than 16% led by very strong surges in goggles, helmets, backcountry accessories, and gloves.
