Outdoor Industries Association reaches out
10/03/2011
OIA chief executive, Louise Ramsay, made reference to ongoing research into the size of the UK industry. She pointed out that the final figures will show that the sector has been ‘underselling’ itself for too long and the OIA will use the data to lead a sustained campaign to improve the outdoor industry’s profile and influence. She then outlined the OIA’s main plans for 2011, which will include an industry-wide retail training skills programme.
Later, Louise Ramsay said: “If the OIA is going to be a genuinely successful and influential trade body, we need to bring in more members, drive interest and revenue and generally start to be more outward looking. The roll-out of our retail skills training programme is also going to play a very important role in driving the sector forward, setting a benchmark in customer service standards that will mark out the industry as progressive and consumer-friendly.”
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