VF outlines strategy $5 billion revenue growth strategy
US-based multi-brand apparel manufacturer and retailer VF Corporation recently announced new five-year financial targets at an investor meeting in New York City. Eric Wiseman, chairman and CEO, and other members of VF’s management team discussed the company’s plans to reach its 2015 goals of adding $5 billion in revenues from 2010 levels.
“VF’s momentum continues to build,” said Mr Wiseman. “We’re approaching the next five years with confidence, and with the belief that the full potential of our brands is just beginning to unfold. We have a strategic plan in place to drive revenues at a 10% annual rate, with operating margins rising to 15% over the next five years. Our goal is to reach $12.7 billion in revenues by 2015. Growth will come domestically and internationally, across all coalitions, and in both our wholesale and direct-to-consumer businesses.”
