Concept III makes eastern sales appointment

14/03/2011
New Jersey-based developer of performance textiles and apparel Concept III has appointed Mark Sardella as its new eastern sales director. He joins president and founder, David Parkes, western sales director, Chris Parkes, and Jennifer Miller, director of New York accounts and operations.

Mr Sardella has spent the last 15 years in various sourcing and purchasing posts, from hard goods to apparel. His last position was as manager of raw materials sourcing at outdoor clothing and equipment retailer L.L.Bean.

“Not only have we enjoyed working with Mark as a customer, he will be instant help to us because of his understanding of what a customer needs and wants,” said company president, David Parkes, on making the announcement.