Paul&Shark takes on India
Luxury Italian sportswear brand Paul&Shark has entered India through an equal joint venture with Reliance Brands, part of the Reliance Industries.
After the launch of its stores in Delhi and Hyderabad, Paul&Shark launched its store in Mumbai. .
The Paul&Shark store in Mumbai offers the brand’s complete menswear line, with a summer collection that includes a colourful selection of casual and elegant shirts and polos, knits and sweaters, lightweight and technical outerwear, trousers, accessories and footwear.
“I have always been very confident about the connect of the Paul&Shark brand DNA and the appeal of its elegant and casual luxury merchandise to the aspirational Indian consumer,” said Mr Andrea Dini, CEO of Paul&Shark. “Our first few months of performance at our Delhi and Hyderabad stores have more than reinforced this confidence and it is thus with heightened expectations that we enter the Mumbai market,” he added.
Commenting on the launch Mr Darshan Mehta, CEO of Reliance Brands, said: “The Paul&Shark brand in Mumbai is a natural fit. We expect nothing but the best in terms of the store experience for the customer and store performance for our partnership.”
Paul&Shark offers a wide collection for men and women and boasts the ‘Made in Italy’ label.
