Third- and fourth-tier cities for new adidas sto - sportstextiles: Lea SportsTextiles

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Third- and fourth-tier cities for new adidas stores in China

23/03/2011
Reports from China have quoted the adidas managing director for greater China, Colin Currie,as saying the sports brand is aiming to achieve double-digit growth in revenue in China this year and that the company is planning to open 2,500 new stores in the country in the next three years.

The reports suggested that most of these new stores will be situated in third- and fourth-tier cities.

Mr Currie took charge of adidas's business in greater China at the start of this year.


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