Muhammad Ali signs with IMG
Muhammad Ali Enterprises, which controls all licensing rights for legendary boxer and humanitarian Muhammad Ali, has announced that it has selected IMG Licensing, a division of global sports, fashion and media company, IMG Worldwide, for consumer products licensing.
The 1960 Olympic Gold Medallist and three-time world champion boxer dominated the sport over two decades as no other boxer has ever done before or since. Ali captivated the world with instantly classic lines such as “Thrilla in Manila” and “Rumble in the Jungle”.
Under the multi-year agreement, IMG Licensing will act exclusively as representation for the brand in Europe and Asia.
IMG Licensing will seek opportunities in both traditional sports licensing categories including memorabilia and apparel, as well as new business areas that capture and leverage the showmanship and essence of Muhammad Ali.
Kelly C. Hill, vice president of Worldwide Licensing for Muhammad Ali Enterprises, said: “What attracted us most is IMG’s proven track record in developing new and innovative licensing concepts that leverage the characteristics of brands and iconic personalities outside of the natural core competency”.
Bruno Maglione, executive vice president and global managing director of IMG Licensing, said: “Ali is simply the greatest boxer ever and IMG Licensing is honoured to be entering into this partnership with Muhammad Ali Enterprises. Ali’s inspiring personal journey, his achievements both in and out of the ring and his devotion to humanitarian efforts are all material for branded concepts and product ideas that can generate interest from Ali fans old and new”.
