Arc'teryx hopes for tourism boost - sportstextiles: Lea SportsTextiles

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Arc'teryx hopes for tourism boost

25/03/2011
Outdoor clothing and equipment brand Arc'teryx is hopeful of having increased numbers of Chinese shoppers visiting its factory store in Vancouver's North Shore district after an influential travel guide publisher listed it as one of the city's main attractions.

Canada received "approved destination status" from the Chinese government in 2010 and, since then, Vancouver is the first city to have won the attention of publisher World Traveller Media Group, which has now put together a 100-page guide.

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