Puma promises environmental statement
German sportswear brand Puma has announced it will produce an Environmental Profit and Loss (EP&L) statement, which it claims is the first statement of its kind.
The company has implemented a new method of accounting, with help from Trucost and PricewaterhouseCoopers, that it says will allow it to produce a new type of integrated reporting.
The EP&L statement is designed to capture the brand’s economic impact on naturally occurring ecological systems including the Earth’s water cycle and air filtration.
The brand did not say when it would release its first EP&L, but it said it will encourage other companies in the sports apparel sector to work towards producing their own integrated statements.
The EP&L project is part of a larger environmental initiative by Puma’s parent company, the PPR Group. PPR said it has offset the 2010 scope 1 and scope 2 emissions from Puma, the PPR luxury group and PPR headquarters, a total of 98,729 tons.
