Invista to make Cordura presence felt at workwea - sportstextiles: Lea SportsTextiles

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Invista to make Cordura presence felt at workwear show

04/04/2011
Invista’s Cordura brand team will participate in the 2011 Workwear and Corporate Clothing Show April 5–6 in Coventry, United Kingdom. In addition to attending the show, the Cordura brand team is the sponsor of the fashion show, which will feature four distinct Cordura brand fabrics in catwalk fashions created by recognised UK designers.

“Sponsoring the fashion show at such a prestigious industry event is an opportunity to showcase the diversity of our durable fabrics,” said Cindy McNaull, global brand and marketing director for Cordura. “The show is a great way to promote the wide range of fabrics offered in the Cordura brand portfolio. Through four professionally choreographed routines, attendees at the show will experience the fashion-forward side of durability, which is a hallmark of recent Cordura fabric innovations.”

The four Cordura brand fabrics that have been selected for concept garment designs are: Cordura Denim fabric, Cordura NYCO fabric and two Cordura Classic fabrics—560dtex and 370dtex.

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