Canada and eight European markets to have Columbia e-commerce sites
21/04/2011
The company said its e-commerce platform was designed to perform as “much more than a sales vehicle”, providing information about the technologies the company is offering in its clothing and shoes and directing customers to retailers that sell its brands.
The company plans to launch new e-commerce sites for its flagship Columbia brand, as well as for its Sorel footwear brand, enabling customers in Canada, UK, Germany, France, Italy, the Netherlands, Belgium, Austria, and Spain, to buy online directly from a company-managed e-commerce site for the first time.
For customers who prefer to research online and then buy in-store, both sites will offer easy, interactive tools to experience the brand, learn about product features and benefits, and find nearby independent retailers and online retailers that also carry the brands’ products.
“We see e-commerce as an important tool that helps us fulfil our responsibility to build a strong brand for the benefit of customers and all of our business partners,” said Christian Finell, general manager of Columbia’s Europe, Middle East & Africa (EMEA) region. “E-Commerce is an essential brand platform that allows us to bring our brands to life and help people find the styles they need to enjoy the outdoors.”
The company first launched US-only e-commerce sites for the Columbia and Sorel brands in autumn 2009.
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