New marketing vice-president for Woolrich - sportstextiles: Lea SportsTextiles

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New marketing vice-president for Woolrich

29/04/2011
Outdoor clothing company Woolrich has appointed Brent Hollowell as its new vice-president for marketing. He will be responsible for all marketing activities related to the brand and will report directly to Brian Mangione, executive vice-president.

“Brent is a talented marketer with a proven track record for building global brands,” said Mr Mangione. “His experience with retail, online, and wholesale businesses will be invaluable to all of our business units as we continue to grow.”

Mr Hollowell joins Woolrich from BrandRx Marketing, a consulting and branding firm he founded in 2005. Prior to BrandRx, he held leadership positions inside a number of successful global companies including adidas America and Foot Locker. He commented: “The Woolrich brand is an iconic American institution with a heritage that spans over 180 years. The team is tapping into the brand’s authentic roots and making it relevant to the customer of today, positioning the company for strong global growth. It’s an exciting time to be joining Woolrich, and I’m pleased to have the opportunity to help this team write the company’s next chapter.”

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