Swiss Beatz trainers sell out in minutes
US rap producer Swiss Beatz joined with sportswear company Reebok in November 2010 to design shoes for the brand.
His designs were exclusively made and sold by Reebok, and according to reports they sold out within 10 minutes of going on sale in the US last week.
The producer designed his Kamikaze line of trainers, with fans purchasing all 84 pairs of the limited edition red shoe, as soon as they hit shops on Friday 13 May, 2011.
Reebok have now made plans to release other variations of the shoe over this year, including a version for women.