Hermann Deininger to assume extended adidas mark - sportstextiles: Lea SportsTextiles

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Hermann Deininger to assume extended adidas marketing role

17/05/2011
Adidas has appointed Hermann Deininger as chief marketing officer for the adidas brand, effective from June 1. In this role, Mr Deininger will be responsible for all three adidas sub-brands, adidas Sport Performance, adidas Originals and adidas Sport Style. He will continue to report directly into Erich Stamminger, the executive board member with responsibility for global brands.

“This new structure strengthens the integrity of our three sub-brands while making sure that all adidas programmes and products across all sub-brands remain in line with our overall brand direction,” said Mr Stamminger in a company statement. “It is also a major step to deliver against the targets of our strategic business plan Route 2015 by enabling us to better focus on the consumer, align our organisation worldwide and thus increase our speed to market.”

Hermann Deininger has been with the adidas Group since 1985. Since 2000, he has been a key member of the global marketing team for the adidas brand. In the last four years, he has served as chief marketing officer specifically for adidas Sport Style and drove the Style business to record sales of EUR 2.2 billion in 2010.

In his new role, Hermann Deininger will also assume leadership for labels such as adidas by Stella McCartney, adidas NEO, adidas SLVR, Porsche Design and Y-3. Bernd Wahler, most recently Chief Marketing Officer adidas Sport Performance, will assume leadership of the new and extended function as head of innovation for the adidas brand effective July 1 and will report directly to Hermann Deininger.

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