Anta opens flagship Beijing store
Chinese sports brand Anta Sports has announced the opening of its flagship store in Beijing Capital Indoor Stadium. The exterior and interior of the new store act as a focal point to showcase the brand’s range of products.
Anta Sports’ endorsed NBA star player, Luis Scola, who arrived in Beijing for his third China Tour, joined some of the champions of the Vancouver Olympic Games, namely Shen Xue, Zhao Hongbo and Zhou Yang as official guests.
Occupying a sales floor area of more than 1,000 square metres, the store features an interactive display zone which enables the public to experience Anta’s brand culture.
Mr Zheng Jie, executive vice president of Anta Sports said: “The Capital Indoor Stadium is not only an iconic building that marks the global aspiration of China’s sports industry, it is also the administration office and main training centre for the elite athletes of Chinese Winter Sports Federation. This provides the store a great atmosphere and an unequalled advantage to further strengthen Anta’s symbolic role in China’s sports industry”.
