Invista to add swimwear to beauty fabric program - sportstextiles: Lea SportsTextiles

News

Invista to add swimwear to beauty fabric programme

25/05/2011
Fibre and polymer producer Invista has announced an extension of its Lycra beauty fabric certification programme. The company calls the programme ‘The Science of Shaping’ and announced the first garments to achieve certification under it at the Mode City intimate apparel event in Paris in September 2010. More garments will be included at Mode City 2011, which takes place in Paris from July 9–11.

Garments included this year will range from delicate lace and ultra-lightweight fabrics, seamless garment construction and swimwear. Swimwear garments displaying Lycra beauty fabric branding will, Invista says, bring “shaping with comfort, combined with the lasting fit of Lycra fibre” to consumers.

Ninabeth Sowell, global marketing director of the intimate apparel and swimwear segment at Invista, said on announcing the programme extension: “Lycra beauty fabric has been a resounding success within the intimate apparel segment and reflective of the market’s heightened shapewear momentum. A break into swimwear is a natural progression for the brand, as we extend our science of shaping insights to other areas of the textile industry.”

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.