Sierra Designs announces dedicated sales force
US outdoor clothing and equipment brand Sierra Designs has announced a new apparel sales team, tasked with handling sales and customer service for Sierra Designs apparel retailers throughout the US market.
Made up of seven sales groups, the new Sierra Designs team will work to elevate customer service, providing retail accounts with a level of assistance and support worthy of Sierra Designs’ apparel assortment.
“Having a dedicated apparel sales force allows us to focus more clearly on our retailers and our growing apparel category,” said Dale Philippi, CEO of Sierra Designs. “By assigning separate sales teams for apparel and equipment, we are better able to address the specific needs of retailers carrying each of these product lines, elevating our overall level of customer service.”