PrimaLoft makes sales appointment for eastern Europe
14/06/2011
In this position, Mr Lassak will head up sales and marketing, managing all represented PrimaLoft brands, as well as dealers in eastern Europe, including Russia. Apart from a personal enthusiasm for outdoor sports, Mr Lassak also has a comprehensive business background.
After studying business economics at the Nicolaus Copernicus University in Warsaw, he served as a sales representative for W.L. Gore. In June 2002, he founded his own sales and marketing agency, representing a number of notable brands.
Jochen Lagemann, PrimaLoft sales and marketing director for Europe, said on announcing the appointment that the eastern European market has huge potential.
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