Joma secures Valencia kit deal - sportstextiles: Lea SportsTextiles

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Joma secures Valencia kit deal

14/06/2011
Spanish sports clothing and footwear brand Joma has agreed a deal to provide official kit to one of the country’s biggest football clubs, Valencia.

Local media have reported that the deal is for five seasons and will be worth a total of EUR 17.5 million to the club over that time.

The new deal attracted a good deal of comment across Spain when Joma unveiled a new design for what will be Valencia’s third-choice shirt. The top consists of yellow and red vertical stripes and is reminiscent of La Senyera, the traditional flag of the Valencian region.

Joma replaces Kappa as the football club’s kit provider.

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