More than 1.5 million pairs of shoes treated with ion-mask
22/06/2011
To celebrate this milestone, P2i will host a series of demonstrations of the technology at its stand at the OutDoor exhibition in Friedrichshafen, July 14–16.
“We would like to invite OutDoor visitors to see for themselves the exciting potential of ion-mask across the whole footwear spectrum,” said Dr Stephen Coulson, chief technical officer at P2i. “With a likeness to water rolling off a duck’s back, the effects of ion-mask will be demonstrated on a range of different materials, from mesh to light-coloured canvas and suede. It really has to be seen to be believed.”
The technology has been adopted by eleven footwear brands, including adidas, Timberland, Scott, Mizuno, Hi-Tec, K-Swiss and Teva. It works by applying a nanoscopic protective polymer layer to the whole shoe, on which water forms beads and rolls off, instead of being absorbed.
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